Write better landing page titles

Jan 2, 2025

Firstly, let's establish this :

You don’t have to be a landing page expert to write great titles

The good news? Crafting a great landing page title doesn’t require years of experience or a degree in copywriting. What it does require is understanding your audience and a clear focus on what makes them click.

Titles are the gateway to your landing page. They create the first impression. This impression decides whether someone stays or leaves in seconds.

It’s not about being fancy or verbose; it’s about being precise, engaging, and purposeful.

Let’s break down the key points to consider to write great titles to ensure your landing page grabs attention and drives action.

Find what motivates people to act

Humans are driven by fundamental psychological triggers. Understanding these triggers helps you connect directly with your audience’s needs. If your title taps into one or more of these, it’ll work great. Dive into the following motivators:

  • Scarcity: Highlight urgency or exclusivity. Example: "Only 24 Hours Left to Transform Your Workflow."

  • Social Proof: Showcase your authority. Example: "Trusted by 10,000+ Businesses Worldwide."

  • Authority: Position yourself as the expert. Example: "The Definitive Guide to Landing Pages That Sell."

  • Reciprocity: Offer immediate value. Example: "Download Our Free Checklist for Instant Success."

  • Commitment: Appeal to those ready to act. Example: "Start Building Your Dream Website Today."

When you understand these motivators, your title becomes a magnetic force that draws customers in.

The who, why, what structure

Every effective title answers these three questions:

  1. Who is it for? Speak directly to your audience.

  2. Why should they care? State a clear benefit.

  3. What do you offer? Set expectations upfront.

Example: "For Designers Who Want Faster Results: The Ultimate Tool to Build Stunning Websites."

This structure ensures your title is targeted, relevant, and compelling.

Dumb down the language

Fancy words don’t sell; clarity does. A great title speaks your audience’s language and avoids unnecessary jargon. Explain what you do as simply as possible. For instance, instead of "Implement High-Efficiency Solutions for Dynamic Web Design," go with "Build Faster, Smarter Websites." Simple, relatable language builds trust and makes your value instantly clear.

Benefits must take the pedestal

People don’t buy products or services—they buy solutions. Your title should spotlight the benefits your audience will gain. Swap “Our Tool Offers Multiple Features” for “Save Time and Boost Conversions With Our All-in-One Tool.” When the benefit is front and center, your audience will feel the value immediately.

Finally, create titles that address a problem and demand attention

Landing page titles are your chance to make a bold promise and captivate your audience. Start with a deep understanding of what motivates your customer. Follow it with a headline that appeals emotionally and communicates benefits clearly. By simplifying your language and focusing on value, you can craft titles that compel action and drive results.

Remember, the best titles aren’t just read—they’re felt. And that makes all the difference.